Cogwheel Archive

Rotary Cogwheel | 10.5.2017

October 2, 2017

Today’s Program | Thursday, October 5, 2017

Today: Ben Martig, Classification (Heineman)
Next Week: Matt Hillmann, Camp RYLA
Birthdays: Kyle Nordine (10/7)
Statement of Purpose: Northfield Rotary Club is dedicated to promoting peace and understanding through service and shared experience. We invite people from all corners of the community to join us as we partner with others to support youth, build sustainable infrastructure and preserve our planet.

Last Week:
To hear retail marketer Geoff Seper tell it, we have made a bargain with the devil. For all of the convenience and choice that comes with our online activity, we are offering up personal information that allows retailers to know more than we do about our habits, our preferences, our desires. Yikes!

Geoff, a 1994 St. Olaf graduate, has worked for Fingerhut, Target and now for an independent that offers customer relationship management (CRM) services. Retailers have always mined data in an effort to personalize their sales promotions. But increased computing power coupled with our willingness to share personal data has allowed them to move from one size fits all campaigns to one-to-one marketing. Orwell may have had it right.

Geoff calls it the “snowflake” effect. Based on the information breadcrumbs we leave on our online travels and our credit card trail, retailers can customize mailed coupons to individual families. So, for instance, in a recent printing of three million coupons by a manufacturer, there were three million different offers.

This isn’t going away. It is just beginning to take off. Geoff suggested we use caution with our online behavior. “Only share what you want to share,” he said, “but data will be collected.”

Jack Hoschouer is a 1966 graduate of St. Olaf College. He joined the U.S. Army in 1968 for a two-year stint and exited 26 years later. Time does fly. He first met his wife when student nurses toured a hospital where Jack worked. There were a couple of false starts, but love conquers all, and they have been married for 50 years.

Guests: William Berry and Steve Maus (R. Maus), Ann Leming (Leming), Christine Thomford (Wakely), Sue Pokorney, Sam Sorenfield, Anoka Rotary Club (Wakely), and Jennifer Labovitz (B. Will).
Scholarship Enhancement: Jack Hoschouer

The new Ethical Leadership Committee is planning an Tuesday, Oct. 10, event for high school students. For more details, contact David Koenig.

The Turkey Trot committee invites new members as the group organizes this year’s run. Want to pitch in, or sponsor? See Rick Estenson or Kurt Larson.

The Bike Tour Committee held a debriefing last week. Brett Reese, committee co-chair, reported that 200 riders responded to a survey and 90 percent pronounced the ride good to great. Participation was up 5 percent from last year and net profit rose to $24,000. Great job everyone.

Charlie Kyte reported that our own John Ehresmann is on St. Thomas Island volunteering with the Red Cross in the aftermath of the recent hurricanes.

Northfield Shares’ grant season has begun; non-profits are invited to apply. Deadline is TODAY. See Mike Krance for details.

Our 2017-18 outbound students are:
Madison Asp — Finland
Joan Erickson — Argentina
Annika Fisher— South Africa
Bergen Hoff — Czech Republic/Slovakia
Emma Iverson — Spain
Alex Kovach — Japan
Joseph Kreis — Italy
Benjamin (Ben) Mohlke — Brazil
Piper Nelson — Germany
Jenna Olien — South Korea
Jack Overstreet — Brazil
Gregory Pelletier — Argentina
Espen Richardson — Norway
Elizabeth (Betsy) Schuerman — Denmark
Allison (Al) Weise — Thailand

Coming Up
October 10 — Youth Ethics Workshop (Koenig)
October 19 — Hindolo Pokawa, Executive Director of Sierra Leone Foundation for New Democracy, (Cogan)
October 26 — Sherri Meyers, Just Foods Co-op History and Future (Kazcmarek)
November 2 — District Governor Kyle Haugen (Wakely)