Cogwheel Archive

Rotary Cogwheel | 01.16.2014

January 15, 2014

Today: Gunho, Exchange Student Presentation (Westcott-Brown)

Birthdays: Rick Esse (1/16) and Mark Abbott (1/17)

Next Week: To Be Determined

Last Week:

Buckle up people. More change ahead.

Lori Creighton, a digital media specialist for Southern Minnesota Digital, a division of Huckle Media, says the Internet has transformed the consumer’s buying process and  small businesses need to adopt digital strategies to keep pace.

She isn’t yet ready to sound the death knell for printed media, but she indicated momentum is on the digital side and will only continue to gain steam.

What used to be a linear journey for a consumer, from awareness of need to a purchase, has now become more like a flight map. They may see an item on television or the newspaper, then research it on the Internet, read online reviews, check with family and friends and then make a purchase….often online.

She recommends businesses do five key things:
1) Develop a good web site, their home base;
2) Make certain your site is accessible by mobile devices;
3) Make sure your content and site is customer-focused:
4) Devote resources to online marketing;
5) Observe and learn from customer feedback.

Lori reminded us that social media is the modern-day version of “word-of-mouth” advertising. Businesses need to take advantage of it by generating content such as press releases, content marketing and white papers. And she suggests a “submit feedback” feature should be on everyone’s website.


Mini Classification:

Apparently Sam Gett has been living a lie. His family name is actually Cierto. You know the Sicilian Ciertos. They lived across the street from the Corleones. But some doofus clerk at Ellis Island mangled the spelling when his grandparents immigrated in the early part of the 20th century.

So the family went underground. I mean they worked as miners then in the steel mills of western Pennsylvania. Sam was encouraged to go to college and graduated from Penn State in 1983. He’s criss-crossed the country as his newspaper career unfolded. He’s worked in Pennsylvania, North Carolina, Arizona, Missouri and now in Minnesota for the second time. He came to Northfield in 2007 to work for Huckle Publishing. Since then he has worked as editor and publisher for the Northfield News and regional editor for the Faribault Daily News, also a Huckle property.

Sam loves Minnesota, calls it the “most civilized place” he’s ever lived. He and his wife have two children, a daughter who is her first year at Southwest University in Marshall, Minn., and a son who is a senior at Northfield High School.

Paul Harris Fellowship: Greg Carlson (fellowship plus 8) and Mark Abbot (fellowship plus 4) were recognized for his continued support of the Paul Harris Foundation. Since the club’s inception in 1925, back in the Coolidge years when government got things done, has contributed almost $240,000 to the foundation. David Brown would like us all to consider the “Every Rotarian Every Year” discipline and push that number to $250,000.

Last Week’s Guests: Our exchange students, Yoshino, Gunho and Rodolfo; Adair Palmatier and Patty Ciernia (Fenton), Stephanie Aman (Kallestad).

Scholarship Enhancement: Judy Wescott-Brown


You can be part of the Rotary Dream Team — India 2014 and participate in a polio National Immunization Day. The team will depart February 14 and return February 25. The trip includes travel to Agra to visit the Taj Mahal, and Jaipur to visit the famous Rotary Jaipur Limb factory. The cost is $2,299 plus roundtrip airfare and Indian visa fees. To sign up, see Charlie Cogan.

Rotary’s Fast for Hope group will be traveling to Nicaragua March 7-16. If you are interested in applying for this experience, contact President Prichard.

Rick Estenson reported that outbound student, Jamie Herman, is enjoying her time in Spain. A knee injury from soccer has helped her appreciate Rotary health insurance. She had diagnostic work and physical therapy covered by the policy. She’s back on her feet, playing soccer and thankful for the opportunity to be part of the exchange program.

The Rotary club is co-sponsoring the Northfield Area Climate Summit Saturday, Jan. 18, all day at St. Olaf College’s Buntrock Commons. Meteorologist Paul Douglas will be the keynote speaker at 9:30 a.m. For more information or to register, go to: The event is free. If you have questions, contact Alan Anderson.

President Prichard invited members, especially those in leadership positions, to take advantage of Rotary’s Midterm Rally. It will be Saturday, Jan. 25, in New Richmond, Wis. It is a great source of training for club officers and offers an opportunity to be exposed to the work of Rotary at the district level.

Coming Up:

January 30 — Beth Kallestad, Classification
February 6 — Karl Hakanson, Cultivating Conservation (Kallestad)